Trade Stand Booking
Showcase your products to thousands of visitors at one of the county’s largest and most-loved events. The Hertfordshire County Show is your opportunity to connect with engaged customers, promote your brand, and be part of a vibrant celebration of rural life, creativity, and community spirit.
Whether you’re a local artisan, national brand, or specialist business, there’s a perfect spot for your stand. Explore our themed shopping zones below and find the right space for you.
Main Drive & The Avenues
High visibility and diverse audiences.
Stretching the full length of the Showground, Main Drive and The Avenues are premium spaces offering maximum visibility and a busy flow of visitors all weekend. Perfect for home, lifestyle, and outdoor living brands — as well as larger displays such as vehicles, hot tubs, and garden equipment — these areas deliver high impact and engagement.
Made in Hertfordshire
Celebrate the best of local creativity.
At the very heart of the Showground, Made in Hertfordshire proudly champions local talent and craftsmanship. For over a decade, this popular marquee has attracted visitors who come to discover handmade, homegrown, and locally inspired goods.
It’s the perfect place for Hertfordshire-based makers, artists, and producers to showcase, demonstrate, and sell their work to an audience that loves to shop local.
Please note Made in Hertfordshire is only for Hertfordshire Businesses.
Equestrian Zone
Where passion meets performance.
Surrounding the bustling Main Showjumping Ring and light horse arenas, the Equestrian Zone offers a prime position for brands catering to the equestrian and country lifestyle markets. From saddlery and tack to feed, supplements, and country clothing, this zone attracts competitors, enthusiasts, and families all weekend long.
Dog Zone
The paw-fect place to do business.
The Dog Zone is a lively hub for dog lovers, packed with visitors eager to explore treats, accessories, toys, and gifts for their four-legged friends. With have-a-go activities, agility rings, and expert demonstrations throughout the weekend, this zone guarantees wagging tails — and plenty of footfall!
Food Court
Tempt taste buds and showcase your flavours.
Follow the delicious aromas to our expanded Food Court. This is the perfect platform for artisan producers, street food vendors, and premium food and drink brands.
Next door, the Theatre Kitchen hosts live demonstrations by top chefs throughout the day, drawing hungry crowds and creating a buzz for all nearby exhibitors.
Shopping Marquee
Step into the Shopping Marquee at the Herts County Show—a lively marketplace where exceptional producers from outside Hertfordshire can shine and introduce their unique products to a welcoming, wide-ranging audience.
Farmers Drive
The heart of agricultural heritage.
Overlooking the busy Cattle and Sheep Rings, Farmers Drive showcases the very best of farming, food, and machinery. With livestock competitions, machinery displays, and traditional trade stands, this area attracts both agricultural professionals and families keen to experience real farm life.
It’s the ideal space for agricultural suppliers, machinery dealers, and countryside service providers.
Agricultural and Breed Society Exhibitors offer: 50% off
Charity Membership and Subscription Stands
A limited number of these trade stands will be available. In order to enhance the visitor experience, we ask all stands to provide an interactive activity or engagement opportunity for our visitors.
Before applying, please review our Charity Policy 2026
Trade Stand Brochure & Terms
Before applying, please review our full Trade Stand Brochure, which includes detailed information on prices, sizes, facilities, and Terms & Conditions of Exhibiting.
2026 Exhibitors
| Company – Name | Numbers |
| 254 Medical Regiment | Main Drive |
| A Good Egg | Food Court |
| Accessory Attic | 4th Avenue |
| Affordable Equissentials | Equestrian Zone |
| Art By Alessi | Shopping Marquee |
| Baack | Lord Lieutenant Entrepreneur |
| Baby Griffin Sales | Dog Zone |
| balne croft country | Main Drive |
| Beautiful Baby Gift Baskets | 3rd Avenue |
| Black Bridge Distillery | Made In Herts |
| Blossom Hats | Shopping Marquee |
| BNP Paribas Real Estate | Main Drive |
| Boxgola | 2nd Avenue |
| Bramble & Stone Interiors | Shopping Marquee |
| Bravington’s Marketing | Equestrian Zone |
| Brockleby’s Pies (Brockleby’s Ltd) | Food Court |
| Brownbread Artisan Ltd | Food Court |
| Bucks Cheese Guy | Food Court |
| Butternut Box | Dog Zone |
| C.A Fossils & Crystals | Shopping Marquee |
| Cabochon Art | Made In Herts |
| Capel Manor College | 4th Avenue |
| Charity Link obo Guide Dogs | Dog Zone |
| Charles Taylor | 4th Avenue |
| Charlie Owen Events | 2nd Avenue |
| Cherry Lane | Main Drive |
| Chilli Pete | Shopping Marquee |
| Chiltern Cold Pressed Rapeseed Oil T/A P.E. Mead and Sons Ltd | 5th Avenue |
| Chiltern Pet Products | Dog Zone |
| Chiltern Ridge Apple Juice Ltd | Made In Herts |
| Chock Shop | Food Court |
| Chubby Bear Sales and Marketing LTD | Main Drive |
| ColinWood Wholesale | 3rd Avenue |
| Countrifi Networks | 4th Avenue |
| Crane Garden Buildings | 4th Avenue |
| Creative Edge – Client Citygate Group | 1st Avenue |
| Creative Support Hub – Part of Creative Stripes | Lord Lieutenant Entrepreneur |
| Crown Pavilions | Main Drive |
| Crystal Buddha | Made In Herts |
| crystallium | Made In Herts |
| Diya Aromas Ltd | Shopping Marquee |
| Dogs Trust (M3 Marketing Ltd) | Dog Zone |
| Drip Drop Bake Stop | Food Court |
| DRYRZ | 3rd Avenue |
| Emma’s Lovely Gardens | Made In Herts |
| Endurabook | Lord Lieutenant Entrepreneur |
| ESME Energy | Lord Lieutenant Entrepreneur |
| Expression Products Ltd | Shopping Marquee |
| Eye Level Optical | 4th Avenue |
| Farming Christian Link (FCL) | 5th Avenue |
| Farmyard novelties (Games for events) | 2nd Avenue |
| Festy | Lord Lieutenant Entrepreneur |
| Fieldwear & Fineries | Shopping Marquee |
| Fine and Dandy coins | Shopping Marquee |
| Firestorm Heaters (Pinnacle Agri Products Limited) | Main Drive |
| FOWLER BROTHERS | 4th Avenue |
| Foxdenton Estate Company Ltd. | Food Court |
| Frank G Gates Ltd | Main Drive |
| Fresh Solar | Main Drive |
| From The Heart | Shopping Marquee |
| Funky Fit Equestrian Ltd | Farmers Drive |
| Gabriellas Cookies | Made In Herts |
| Gal-up | Equestrian Zone |
| Gift & Grace | 3rd Avenue |
| Girlguiding Hertfordshire | 1st Avenue |
| Glitzy Jewelz & Toyz | 1st Avenue |
| Granny Sallys confectionery | Farmers Drive |
| Granny Sallys confectionery | Food Court |
| Greedy Parker Ltd | Dog Zone |
| Green Solutions Group Ltd | Lord Lieutenant Entrepreneur |
| Greenshields JCB Ltd | Farmers Drive |
| Greenspace UK Ltd | Main Drive |
| Hamptons | Main Drive |
| Happy Hopperz | 2nd Avenue |
| Harry’s Soft Toys | Main Drive |
| Hatfield Farms Ltd | Farming & Countryside |
| Heartwood Glass | Made In Herts |
| Heaven And Earth | Main Drive |
| Hello Fresh | 3rd Avenue |
| Henily Ltd t/a Joules Outlet | Main Drive |
| Hertford Drylining Ltd | 4th Avenue |
| Hertfordshire County Council Adoption & Fostering Recruitment | Made In Herts |
| Hertfordshire Tak Shak | Farmers Drive |
| Hertfordshire Zoo | Main Drive |
| Herts Lord’s Taverners | 4th Avenue |
| Himalaya | Made In Herts |
| Home County Co. | Made In Herts |
| Husky Tails | Dog Zone |
| iLex Arts | Made In Herts |
| Inclusive United CIC | Lord Lieutenant Entrepreneur |
| Janani | Shopping Marquee |
| Jeremy Law of Scotland | 3rd Avenue |
| Jurassic Home Solutions | 3rd Avenue |
| KADJU Ceylon | Lord Lieutenant Entrepreneur |
| Kaur’s spice | Made In Herts |
| KekeBell | Made In Herts |
| Leather Design and Craft | Made In Herts |
| Left Right Hand Crochet | Shopping Marquee |
| Libtek Heating and Renewables | 2nd Avenue |
| Little loaves | Food Court |
| Little Peach Engraving | Made In Herts |
| LiveMore Innvovations | Lord Lieutenant Entrepreneur |
| Llangattock Apiaries | 3rd Avenue |
| Love Tillys | Main Drive |
| LoveLilly Art | 3rd Avenue |
| Lumiere | Shopping Marquee |
| Made With Knots Of Love Ltd | Made In Herts |
| Main Event Wedding Shows Ltd | 3rd Avenue |
| Marianne Laker Designs | Made In Herts |
| Maryam Doula | Lord Lieutenant Entrepreneur |
| Matthew Slater | Made In Herts |
| Medical Detection Dogs | Dog Zone |
| Melanie Collis | Made In Herts |
| Mighty Eve Ltd | Made In Herts |
| MINIHORSESALES LTD | Equestrian Zone |
| Monarchy Equestrian Limited | Equestrian Zone |
| Morley Stove Company | 5th |
| Naa’s Unique Bags | Made In Herts |
| New Forest Shortbread Limited | Food Court |
| Nexus Digital Ltd t/a Origin Studios Photography | Dog Zone |
| NFU East | 5th |
| Nina Andina | Main Drive |
| Oaklands College | 5th |
| Oceros | Main Drive |
| Olive Corner | Food Court |
| Oliver Landpower Ltd | Main Drive |
| Oyin Ceramics | Lord Lieutenant Entrepreneur |
| Palmers St.Albans Ltd | Main Drive |
| pals chocolates | Made In Herts |
| Patisserie Sheree | Food Court |
| Penny Goodwin | Lord Lieutenant Entrepreneur |
| Phoenix Designs | Shopping Marquee |
| Pillowtalkhome Ltd | 3rd Avenue |
| Play Putt | Lord Lieutenant Entrepreneur |
| Provincial Grand Lodge of Hertfordshire | Farming & Countryside |
| Pulse Magnetic | Made In Herts |
| Puntons Footwear Ltd | Main Drive |
| Pure Pet Food | Farmers Drive & 2nd Avenue |
| Purple Pansy | 3rd Avenue |
| PySAF Ltd | Lord Lieutenant Entrepreneur |
| Quantum Electrical & Solar Ltd | Farmers Drive |
| Reclaimer Industries | Lord Lieutenant Entrepreneur |
| Red Berry Crafts | Shopping Marquee |
| Reformed Plastics (UK) Ltd | Main Drive |
| reLOVE Photos | Lord Lieutenant Entrepreneur |
| Riverford Organic Farmers | 3rd Avenue |
| Roughstuff Oak | Made In Herts |
| Royal Veterinary College | 4th Avenue |
| RSPB | 3rd Avenue |
| Rustic Star Healing | Equestrian Zone |
| Ruth Munday Dog Training | Equestrian Zone |
| Sanjose Import | 3rd Avenue |
| Saragusta Spirits | Food Court |
| Sarah Maylin Events Ltd | 2nd Avenue |
| Saveurs & Traditions | Food Court |
| SBM Photographic | Equestrian Zone |
| ShutterDog Photography | Dog Zone |
| Silver Daisy | Made In Herts |
| Simpsons of London Limited | Made In Herts |
| SjS Equestrian | Equestrian Zone |
| Solar Green Ltd. | 4th Avenue |
| St Albans and District Beekeepers Association (Charity) | 5th Avenue |
| Sunnyside Rural Trust | 4th Avenue |
| Supreme Gourmet Events | Food Court |
| Susel and Co Limited | Main Drive |
| SustainZone Ltd | Lord Lieutenant Entrepreneur |
| T4O Butter Limited | Made In Herts |
| Tails | Dog Zone |
| Taylor’s CBD | Made In Herts |
| Terravore Recycle Ltd | Lord Lieutenant Entrepreneur |
| The Boot Room Company | Dog Zone |
| The Candy Zone | Village Green |
| The Cotton Shirt Company | Main Drive |
| The Country Footwear Co | Main Drive |
| The County Gallery | 4th Avenue |
| The Crusty Pie Co | Food Court |
| The Fire Protection Company | 2nd Avenue |
| The Giggly Pig Company | Food Court |
| The Great British Cheese Company | Food Court |
| The Mishmash Man | Shopping Marquee |
| The Nuts | Food Court |
| The Professional Fundraiser C/O CAT’S PROTECTION | 3rd Avenue |
| The Snowdonia Cheese Company | Food Court |
| The Tallow Shed | Shopping Marquee |
| Tims Dairy Ltd | Food Court |
| Tiny House Pro | Main Drive |
| Too Busy To Work | Lord Lieutenant Entrepreneur |
| Top Thread Upholstery Ltd | 3rd Avenue |
| TPS Leisure Ltd. t/a Epic Paintball Events | Main Drive |
| Traditional Steam Fair | Flamsted Drive |
| Tuckfield Estates | Lord Lieutenant Entrepreneur |
| Twisted Silver London | Shopping Marquee |
| Untamed | 2nd Avenue |
| Urban Crafts | Shopping Marquee |
| Walsh Solutions Ltd | 3rd Avenue |
| White Rabbits | 3rd Avenue |
| White Stores | 3rd Avenue |
| WynnDog Photography | Dog Zone |
| Yoghurt Shoppe | Food Court |
| Your Final Matters | Lord Lieutenant Entrepreneur |
