Trade Stand Booking
Showcase your products to thousands of visitors at one of the county’s largest and most-loved events. The Hertfordshire County Show is your opportunity to connect with engaged customers, promote your brand, and be part of a vibrant celebration of rural life, creativity, and community spirit.
Whether you’re a local artisan, national brand, or specialist business, there’s a perfect spot for your stand. Explore our themed shopping zones below and find the right space for you.
Main Drive & The Avenues
High visibility and diverse audiences.
Stretching the full length of the Showground, Main Drive and The Avenues are premium spaces offering maximum visibility and a busy flow of visitors all weekend. Perfect for home, lifestyle, and outdoor living brands — as well as larger displays such as vehicles, hot tubs, and garden equipment — these areas deliver high impact and engagement.
Made in Hertfordshire
Celebrate the best of local creativity.
At the very heart of the Showground, Made in Hertfordshire proudly champions local talent and craftsmanship. For over a decade, this popular marquee has attracted visitors who come to discover handmade, homegrown, and locally inspired goods.
It’s the perfect place for Hertfordshire-based makers, artists, and producers to showcase, demonstrate, and sell their work to an audience that loves to shop local.
Please note Made in Hertfordshire is only for Hertfordshire Businesses.
Equestrian Zone
Where passion meets performance.
Surrounding the bustling Main Showjumping Ring and light horse arenas, the Equestrian Zone offers a prime position for brands catering to the equestrian and country lifestyle markets. From saddlery and tack to feed, supplements, and country clothing, this zone attracts competitors, enthusiasts, and families all weekend long.
Dog Zone
The paw-fect place to do business.
The Dog Zone is a lively hub for dog lovers, packed with visitors eager to explore treats, accessories, toys, and gifts for their four-legged friends. With have-a-go activities, agility rings, and expert demonstrations throughout the weekend, this zone guarantees wagging tails — and plenty of footfall!
Food Court
Tempt taste buds and showcase your flavours.
Follow the delicious aromas to our expanded Food Court. This is the perfect platform for artisan producers, street food vendors, and premium food and drink brands.
Next door, the Theatre Kitchen hosts live demonstrations by top chefs throughout the day, drawing hungry crowds and creating a buzz for all nearby exhibitors.
Shopping Marquee
Step into the Shopping Marquee at the Herts County Show—a lively marketplace where exceptional producers from outside Hertfordshire can shine and introduce their unique products to a welcoming, wide-ranging audience.
Farmers Drive
The heart of agricultural heritage.
Overlooking the busy Cattle and Sheep Rings, Farmers Drive showcases the very best of farming, food, and machinery. With livestock competitions, machinery displays, and traditional trade stands, this area attracts both agricultural professionals and families keen to experience real farm life.
It’s the ideal space for agricultural suppliers, machinery dealers, and countryside service providers.
Agricultural and Breed Society Exhibitors offer: 50% off
Charity Membership and Subscription Stands
A limited number of these trade stands will be available. In order to enhance the visitor experience, we ask all stands to provide an interactive activity or engagement opportunity for our visitors.
Before applying, please review our Charity Policy 2027
Trade Stand Brochure & Terms
Before applying, please review our full Trade Stand Brochure, which includes detailed information on prices, sizes, facilities, and Terms & Conditions of Exhibiting.
